Our promise

Our promise – Sustainable fashion since 1987

At LANA Organic, quality, responsibility, and transparency are paramount. Since 1987, we have been developing fashion that respects people, animals, and the environment. Our promise: clothing you can wear with a clear conscience – today and tomorrow. Sustainability has been at the heart of our work since LANA was founded over 38 years ago. It forms the basis of our family business's philosophy. Taking responsibility for what we do is our top priority. This begins with the design process, extends through cultivation and production, and ultimately ends in your wardrobe.

Sustainable materials – carefully selected

We use only natural and preferably certified fibers , such as:

• GOTS-certified organic cotton
• mulesing-free virgin wool
• Sustainable Lenzing™ fibers (TENCEL™/Modal)
• Recycled materials , where appropriate and tested

Our fabrics are skin-friendly, durable, and free of harmful chemicals. Each fiber is carefully selected to ensure comfort while conserving our planet's resources.

Fair production in Europe

We have been working with family-run production facilities in Germany, Portugal, and Turkey for many years. Fairness means to us:

• safe working conditions
• fair wages
• long-term partnerships
• short, transparent supply chains
• regular on-site visits

This proximity allows us to guarantee reliable quality and gives you the assurance of an honest, European production process.

Timeless design & durable quality

Our collections are not created according to fast-paced trend cycles, but rather in the spirit of slow fashion . This means:

• timeless cuts
• high-quality workmanship
• durable materials
• Conscious minimalism instead of overproduction

We want to create clothing that brings joy for many years – not just one season.

Responsibility for the environment

For us, sustainability also means:

• resource-saving material selection
• Reduction of transport routes
• smallest possible CO₂ footprint
• Avoiding unnecessary packaging
• Durable quality instead of disposable fashion

We believe: Fashion can be beautiful without causing harm.

Honesty & Transparency

Our goal is to take you with us every step of the way. This includes:

• clear communication about materials
• transparent origin information
• genuine sustainability instead of greenwashing
• Respectful cooperation with all partners

If we can improve something, we will – without compromising on quality or responsibility.

Made for you – with genuine passion

We are a family business that has been passionately developing fashion for over 38 years. Every collection is born from passion, experience, and the ambition to rethink fashion.

Together with our partners, we are always closely involved in production and personally handle the procurement of materials and ingredients, allowing us to have a say at every stage and thus maintaining transparency. In addition to long-standing external partnerships, we also cultivate internal collaboration and teamwork, from the initial concept and personal contact in sales to the hand-packing of our parcels. At LANA, we want to be an active part of making our world a better place, out of love for nature, for a greener future, and for greater community. Slow fashion is a conviction that can only be truly sustainable together.